We are happy to offer a number of new Sponsor program geared for companies that exhibit at trade shows in the New York area and select cities and countries around the world. In addition we have been asked to offer companies that are in the travel industry and others that understand our articles, reviews, photos and videos can enhance their current marketing and public relations efforts.
This program is a great way to utilize the experience and the credibility that only an organization like IPA and IMPress Magazine can offer. Each qualified sponsor will be part of either our trade or consumer shows coverage of select companies or will be featured in an extensive review and video presentation. You can see two of these here. The first one is for Holland America Lines Nieuw Amsterdam and the second one shows how we cover a trade or consumer show Our example is the recent PDN PhotoPus Show in New York.
We will only accept those companies we feel deserve our recommendations, so this enables us to stay true to our mission and help offset our costs of production. For our sponsors, they will receive the IMPress Best of Show status in our articles and can then publicize this honor on their website, social networking groups or in print media.
We advise all sponsors to direct use our Best of Show, or other Best Logo and copy on their sites which will be linked to our article. Once published we begin to post the information and links to the article on all relevant groups on many of the social networking sites which will get instant reads and LIKES.
IPA and IMPress does not accept nor solicit paid ads for placement on our sites. All content we publish is original and our videos are extensive. It becomes a wonderful PR opportunity for our sponsors to not only support our program but it allows the company spokesperson to discuss his products on camera for our videos.
This is not advertising and should not be considered as such…it is much better and is a great public relations investment at a cost that far less then any other form of public relations and it has no time limit in producing results.
Many trade shows will have a Press page that shows links to major show reviews. As you can see on this page from the International Beauty Show, our article with video is on the short list with CBS, NBC, Reuters and a few other major media outlets. IPA and IMPress are treated by the shows we review with the same respect as the major media outlets and this means great exposure and credibility for our sponsors.
Our sites have a combined visit rate of over 100,000 visits per month and that is not all. Our two IPA groups and our IMPress and IPA Fan pages also have thousands of views as well. Our articles posted on the web, not only on our sites but on others drive traffic to our sites as well. You can see one of them on Hubpages that receives over 35,000 reads each month and continues to grow. We have links in this article to our sites and we see almost half of those readers coming to see more of what we do.
Google and other search engines love our articles because we use the latest SEO techniques that tag each article with your company names and products too. Our site is search engine optimized and we see lots of new traffic each month.
Knowing that search engines will locate key words in an article or even a URL today, we will make sure your company name and products appear in our article so they will be found on a search. Now the best part is that all of our articles remain on the internet and are never removed from our site or from YouTube, so the traffic generated from our article and video will continue for years.
For many years IPA has covered hundreds of trade and consumer shows and published its photos and videos of the shows within the body of those reviews. As the technology and equipment has improved so has our ability to do a better job on these reviews. Our current reviews are better then ever before and receive a great deal of views on YouTube, Vimeo and our own web sites.
It takes more time, effort and expense to film these shows today. The interviews with a number of the companies at these shows can take days to complete and then the production of the finished video and article will take many hours and days in the production of the final reviews and videos.
Our earlier reviews were primarily slide shows with a musical soundtrack was an effective and fast way to show some of the highlights, products and people at the show. As the equipment we now use and the technology has changed, we had to do the same. Our newest reviews are now shot with the latest HDSLR cameras and lenses, LED lights and high quality sound equipment.
2009 NY International Gift Fair – THEN
The Gift Show 2012 article was the first of our sponsored shows with this video embedded and shows how we are able to promote our sponsors companies and products.
As you have seen from our previous Gift Show examples things were quite different in 2009. Here is another Then and Now example to demonstrate the vast improvements we have made in only three years.
As you can see we also offer many extra features including Cut-Aways, Picture-In-Picture and other features to make these interviews more compelling and more exciting to watch and a great way to show a companies products while enabling the speaker to describe the products and services their company offers.
2009 PDN PhotoPlus – THEN
Notice the quality of the video and the sound. Listen to all the ambient sound picked up by our mic. This was before all the advancements were made in photo and audio equipment.
PDN PhotoPlus Expo 2012 – NOW
This was one of our largest projects… Thirteen manufacturers signed on for this project and we broke up the videos into two parts. The first one you will see below is a video for Omega Brandess our largest sponsoring company. They are the largest U.S. distributor of photographic supplies and equipment and wanted to showcase six of their product lines in their own video. Their sales director is our talent in this video and as you can see we gave their manufacturers an opportunity to also get in front of the camera to explain their products.
Date: November 1, 2012 8:57:58 AM EDT - From: Jeff Seidel <firstname.lastname@example.org>
Date: November 12, 2012 9:52:58 AM EST - From: Laura Craft <email@example.com>
Stacie thought your video was fantastic. She specifically noted the high quality and greatly appreciates all the effort you put in.
Thanks again for everything!
Our Articles Are Search Engine Optimized
Our PDN Photoplus article has taken the top spot right under the official shows listing on Google. As you can see from this screen shot, our video on YouTube and our article, are at the top of the search for this show out of 101,000 results. Our show reviews continue to get reads and the videos continue to get views and are never removed from our site or from YouTube. The gift that keeps on giving.
We cover many of the Major New York trade and consumer show and have a number of sponsor opportunities ranging in cost from as little as $400 up to $1,000+ for full corporate sponsorship. Each of the articles videos will run approximately 10-15 minutes and depending on the show and number of sponsors more then one video may be produced as you can see in our PhotoPlus 2012 article.
We will divide the videos based on the type of products and services or in the case of PhotoPlus a single distributor opted for their own custom video. This is a good way to get the maximum viewers on YouTube and to our site by keeping these videos no more then 15 minutes each.
You can see the special edition we also produced for Manfrotto USA at the NAB Show in Las Vegas. This not only features their custom show video but the entire article is dedicated to their company and products. This is considered to be similar to many “Advertorials” that have become popular today.
Sponsor levels will change from project to project. Here is a typical sponsorhip program for the larger trade or consumer shows.
Silver Sponsor – $400 – A short segment on our show video with titles that show your websites URL, your name and company name. You will have time to introduce yourself, tell us a bit about your company and products and give our viewers an invitation to visit your website for further information. This is our basic package.
Gold Sponsor – $600 – A longer interview that can include a companies products. To make this segment more interesting and to utilize the time better, we can shoot “B Roll” footage and images that can be used as “cutaways” while the speaker it describing their products or services. You will see how effective this is in reviewing the 2012 Gift Show video. It will enable you to give a more complete description of you products or services in the show article with a link to your site. Branding by including your corporate logo and sponsor mention on the end of the video.
Platinum Sponsor – $1,000 – This is the ideal solution for those companies that have a number of product lines and want us to tape a number of spokespersons and their divisions products. The portion of your time on this show video can be up to 7 minutes on camera. Our show review will have a more complete write up about your company and products with links to your site or web pages and we will allow some photos of your products that will be included in the review. We will also include you in our social networking promotional effort on our two Fan pages and two groups on Facebook as well as many of the other major groups that cater to your industry.
As we stated early in this article, there are other opportunities from Reviews of your Products or Services to extensive articles with videos for our travel and corporate clients.
Diamond Sponsor and Custom Projects - Starting at only $1,500 - This is our custom solution for those companies that want their own custom video either embedded in our article or would like us to create an article and video about their company and products. Many companies now want a video of only their products to embed on their websites or social networking sites too so we have added this new level for just those companies.
Not every company wants this extensive coverage but would still like to be part of one of our larger reviews. In our travel reviews we try to encourage tour operators and those that would benefit from a particular review to join us. The benefits for them is much lower cost of participation and the benefits of being chosen for one of these extensive reviews. We are getting ready to board Royal Caribbeans Freedom Class Ship the Independence of the Seas. Since they are the primary sponsors, we seek some of the local companies in the ports they visit to promote their products and services. In Nieuw Amsterdam article you will see we have given extensive coverage to Chukka Tours in Jamaica. A Co-Sponsor opportunity starts at only $200, less then the cost of even a small ad on a website.
These Advertorial type projects are completely custom and depending on the clients requirements. These videos and articles will be similar in style and quality as our regular show or product reviews, but you will have the “Rights” to use the video on any of your sites including the many social networking sites. The article may also be placed in our Product Reviews section of our site as well.
You can see a good example of a custom project we completed for the Base company, a unique Sump Pump company that has received over 43,000 YouTube views and we are told has increased their business by 30% this past year alone.
Contact us for information on placing a review or advertorial on our site. Costs for these start at only $300 and are quite affordable considering the length of time that these will remain on our site and the added value of our site linking back to the sponsors site. This of course adds to the relevance of your site when viewed by Google and other search engines.
We will also include you in our social networking promotional effort on our two Fan pages and two groups on Facebook as well as many of the other major groups that cater to your industry. We advise all sponsors in a project to promote our article on their groups as well. By doing so the combined exposure of each sponsor is greatly increased. Imagine 13 companies promoting the article and the increased exposure each derives from this effort.
Since branding is so important today, we can help by including your logo art on the start of the video and with additional titles and closing credits. We will also place your logo in the review. Your company receives select placement in the review and video and we will include a sponsors direct competitors in any of our reviews, you get an exclusive with your sponsorship.
Note: Additional features can be included in your video which might include photos of your product integrated into the video, special effects, special music or sound options etc.
Many companies love to show potential customers the activity at their booths at trade shows. “On the floor” of a major show is a great way to add excitement to your products and being shown on our site means that IPA approves of your products and services. With all the money spent at shows on booth construction, personnel and product, this is a wonderful way to take advantage of those costs.
We have found that our videos (travel and products) have a nice feel to them and don’t appear too be too slick. Once your video is posted on YouTube we will not remove it, so you will gain from years of exposure and branding for the one time fee. Our most viewed video was produced for the American Electrolysis Association with over 1/2 million views, our video for the Iberostar Resort in Punta Cana has received a total of 90,000 views on the two videos we did for our article. Many clients love to use our videos and point to our articles on their Facebook Fan pages. You can see the one we did for Holland American Lines, largest and newest ship, the Nieuw Amsterdam.
Please watch this special video produced for Lino Apparel a product division of Manfrotto USA. The original footage was taken at the 2011 PhotoPlus Show in New York and we then edited the Lino portion for their use. We added additional content to include title slides, photographs and titles to meet our clients needs.
We can produce a custom video for your company similar for one we just completed for one of the Manfrotto USA’s product line Lino Apparel. This project took many hours of additional production time and we worked closely with our client to produce a video they could now be able to embed in their web site and have their dealers do the same. We chose to publish their video on YouTube where it can generate additional traffic and it will be easy for their dealers to copy the share or embed code and place the video on their websites.
This will increase visibility for the products, generate more hits to your sites from search engines and will not appear to be a paid ad or commercial production produced by your company.
Show articles will initially appear In The Spotlite on our home page on our IMPress site for a week or longer in the top spot. It will then become an article in our growing library of articles (or archives) that can easily be found by search engines and simple searches by category, title, company name, tags, and many other criteria on our site. These articles will remain available and on our sites so they will continue to point potential customers to your site and products.
If you are not familiar with IPA we urge you to visit our main site to find out more about our organization and the thousands of photographers, videographers and journalists that either belong to IPA as part of our independent staff or those that have joined us on Facebook and LinkedIn.
Sponsoring companies support helps us attend the shows and offset some or all of the production costs to cover and produce the show review. We can no longer do this and absorb these costs ourselves, since IPA’s only means of financial support comes from our organizations membership fees. We do not currently accept paid advertising on our sites, but with this and our new “Advertorial” opportunities offered to select companies we feel we can bring high quality content to IMPress and to our website visitors.
If you are interested in being part of one of our show reviews please contact Len Rapoport, IPA’s President and IMPress Magazine’s Publisher and Editor-In-Chief.
Please visit our new Product Review section as well which is now a separate area of our site. Previous product and show reviews appear as articles in the body of the site and can be accessed through a category, tag, or title search. Now we will expand this section for those products we feel will be of interest to our members and site visitors.
Hotels, Resorts, Cruise Lines, Tour Operators that would like us to review their properties or services should also contact us as well. See our Corporate Testimonials page on our support blog.
Companies that have products they feel would fit our format and our readership, should contact us for further information on becoming one of our featured reviews and potential sponsors. Want us to produce advertorials for your company? Let us do all the work and place it in IMPress and on many social networking groups and pages including all of ours for maximum exposure.
President and Editor-In-Chief
International Press Association
For further information, stats and other joint venture or promotional opportunities.