Editorials

March 8, 2013

Will Hedge Funds Advertise During the Super Bowl?

More articles by »
Written by: Evan Rapoport
Reposted From: Value Walk

Every year, millions of Americans tune in to the nation’s biggest sporting event: the Super Bowl. Virtually every industry has used the Big Game to promote its products and services.

Every industry except for hedge funds, that is. For better or worse, viewers shouldn’t expect that to change next year — even if the JOBS Act makes it possible.

hedgeco

“I don’t think you’re going to see that at all,” Evan Rapoport, CEO of HedgeCo Networks, told StreetID. “In fact, I think what you’re going to find is very targeted types of advertisements. They’re going to really want to appeal to only those that are qualified and allowed to invest.”

One of the drawbacks of advertising on TV (during a sporting event or regular programming) is that 99 percent of the people watching will not even be allowed to legally invest in the fund.

“Putting up a billboard is pretty ineffective in that manner in that you’re just not targeting the right audience,” said Rapoport.

In providing an example of a more targeted approach, Rapoport pointed to his own site — HedgeCo.net. “Let’s say someone is on HedgeCo.net and is searching for a certain fund on our database,” he said. “[One] that is worth more than $25 million, has less than five percent draw down, and produces over 10 percent return. Prior to potentially getting their answer through our database, maybe they get a pop-up ad of a fund that does meet that criteria. That’s fairly targeted.

“You may also find hedge funds advertising at golf events where they know the mass affluent attends. Doing promotional campaigns that are, again, optimized and targeted toward the financial industry.”

Don’t expect to see commercials on any of the mainstream TV networks either. “Maybe on CNBC, but again, even then I don’t think you’ll really see commercials,” said Rapoport.

However, you might see the hedge fund managers come out of their shells.

“You often don’t see a lot of fund managers on networks,” Rapoport added. “Often you’ll see people that work at funds, but not a lot of fund managers. The reason is because if they were to say something about their fund that could be misconstrued as advertisement, they would be sanctioned by the SEC. I think once this passes you’ll find fund managers going on TV and discussing not only their posture on the marketplace but their fund and how it’s performing and their strategy.

“So while it may not be an overt or blatant advertisement, you can at least talk about your product. I think you’ll see a lot more of that, and I think it will be a huge benefit to the industry.”


Did you enjoy this article? If so, please click on our Facebook Like button and visit our page on FB too.

Interested in becoming part of our IMPress Staff? Would you like to cover major trade shows, concerts, sports and travel and have your articles appears on IMPress just like the ones you have just read?

If you would, then visit our main site at internationalpress.com and find out how.

Subscribe To Our Feed and be alerted to our new articles by email.

Print Friendly
Share


About the Author

Evan Rapoport
Evan Rapoport
IPA Staff ID: 06135 • I am the CEO of Hedgeco.net a web based portal delivering vital Hedge Fund information to thousands of members and visitors each day. Our reports appear on Google and a number of other web sites that we syndicate to as well. I have appeared on CNN and have been interviewed and quoted in a number of newspapers, magazines and web sites. I travel internationally meeting with top executives and industry leaders and this gives me a great opportunity to publish fresh content on both our site and on the IPA sites. I also cover many events and shows in my travels including concerts, trade and consumer shows and other media events.




 
 

 

Parade Navale 2017 – Swiss Belle Epoque Steamboats Gather on Lake Geneva

Review of the 2017 edition of the now traditional "Parade Navale" gathering all the Belle Epoque paddle steamboats of Lake Geneva from the heart of the UNESCO World Heritage Site of Lavaux
by Dominique Schreckling
0

 
 

2017 International Auto Show NYC – HiRez Video+Photos

IMPress Magazine once again covers the New York's International Auto Show. Held each year in April running through Easter Week this show is the largest and most expensive show to produce. Hundreds of concept, hybrid and new m...
by Len Rapoport
0

 
 

New York’s Vision Expo 2017 – Coco & Breezy’s Newest Designs

New York's Vision Expo is the world's largest vision show in the United States. Featuring all the top eye wear designers and companies including Luxotica and many others. The show also showcases the latest in eye care and tec...
by Len Rapoport
0

 

 

NYC International Beauty Show 2017-100th Year

IMPress Magazine covers the 100th Anniversary of the International Beauty Show (IBS Show) at the Jacob Javits Convention Center in New York City. This is the largest beauty show in the country attended by thousands of beauty p...
by Len Rapoport
0

 
 

Exceptional Opening weekend of the 39th International Balloon Festival of Château-d’Oex

Report from the exceptional opening weekend of the 39th International Balloon Festival of Château-d'Oex, Switzerland
by Dominique Schreckling
0

 

 

Florida’s Lion Country Safari 5 Stars For Fun

Lion Country Safari Our 5 Star Pick Updated Dec. 23, 2016 – Originally published January 2015 Over the years I have visited many theme and amusement parks including those that feature a safari like experience. The one tha...
by Len Rapoport
0

 



0 Comments


Be the first to comment!


You must be logged in to post a comment.


Latest Articles
 


 
%d bloggers like this: