September 24, 2014

Young and Emerging Photographers are Key Focus at PhotoPlus Expo 2014

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Extensive Selection of Photo Walks, Portfolio Review Sessions, Test Drive, and “The University” Cater to a New Generation of Image-Makers and Creative Pros

NEW YORK, NY – September 24, 2014 – A new generation of emerging photographers is expected to fill the halls and classrooms of this year’s PhotoPlus Expo, thanks to a number of special events, education tracks, and Photo Walks designed specifically for the needs and interests of amateur photographers and creative pros.  On Wednesday, October 29th, PhotoPlus Expo will host an entire day of seminars and Photo Walks that provide various levels of education and tutelage ideal for emerging photographers looking to learn skills to advance their careers.  Following the Photo Walks, Portfolio Reviews, and the University, PhotoPlus will host its annual Test Drive event on Wednesday evening, showcasing new and innovative technologies to give attendees – including pros, amateurs, and students – a sneak peek of what can be seen and experimented with during the conference.

“We want to make sure that PhotoPlus caters to emerging photographers – we want to help them gather the tools and develop the skills they need to advance their careers,” explains Lauren Wendle, vice president/publisher of PDN and the Photo Group.  “Many of our seminar tracks, our new series of Photo Walks, and Portfolio Review Program will give them the guidance they need to further develop their vision and build a body of work to get noticed.  PhotoPlus Expo is all about education and networking with the industry.”

Wednesday, October 29

Photo Walks – 8:30 a.m. – 11:30 a.m.
For the first time, PhotoPlus Expo has created a series of intimate Photo Walks led by several world-class photographers that will provide one-on-one learning opportunities, allowing participants to create images under the close coaching of qualified instructors.  All Photo Walks will be conducted on Wednesday afternoon.  This is a great opportunity to use the New York City streets as a backdrop to learn lighting, portraiture, composition, and design that gives new meaning to the phrase, “street photography.” You can view the Photo Walk options here, within the Conference menu.

The University – 12:30 p.m. – 5:45 p.m.
Following a morning of Photo Walks and portfolio reviews, The University – a comprehensive, hands-on, and interactive series of classes ideal for emerging photographers – will take place.  Attendees will spend the day with some of the most respected photographers and educators in the industry including Jennifer Rozenbaum, Lindsay Adler, Peter Hurley, Tony Gale, and Lou Freeman.  Photographers will learn new and creative shooting, the logic behind posing techniques and how to manage and master control of speedlights, studio strobes and continuous lighting.  Techniques for effectively using mixed/natural light will also be taught during the course.  This event is crucial for many emerging photographers, as mastering lighting and subject posing are key elements to gaining the confidence needed to take on assignments and expanding the range of business services they can offer.

Portfolio Reviews at PhotoPlus Expo

Portfolio Reviews for Beginners and Emerging Pros
New this year, emerging photographers will have the chance to sit one-on-one with over 175 world class photographers to receive constructive critiques of their work. The official Portfolio Review Program, in partnership with the Palm Springs Photo Festival, is the largest and most comprehensive portfolio review program for professional and emerging professional photographers in the United States and this year, has dedicated one day for beginner photographers. Participants will learn from industry professionals how to apply new techniques, what aspects to strengthen, and how to get noticed.

On Wednesday, October 29th, beginners will have an exclusive opportunity to have their portfolios reviewed the day before PhotoPlus Expo opens and the portfolio review sessions become available to all attendees.

Panel Discussion and Test Drive – 5:00 p.m. – 8:00 p.m.
After participating in The University, attendees are invited to a special panel presentation which examines How Technology is Leading the Storytelling Revolution will take place from 5-6 PM. It will take an in-depth look at how technological advancements are  changing the way professionals create greater awareness about projects and how they can effectively use social media tools to build personal brand awareness.

Once inspired by the panel, attendees will be able to get a sneak peek at the newest products at PPE at Wednesday evening’s Test Drive event. Test Drive will give participants an intimate look at new technologies and the chance to experiment and compare various products before the crowd swells on Thursday, the official opening day of the show.

For more information or for frequent updates, visit the PhotoPlus Expo website or become a fan on Facebook or follow us on Twitter.


About PDN PhotoPlus International Conference + Expo
Designed for professionals in the photographic and imaging industries, PhotoPlus Expo showcases the latest advances in photography, digital imaging and filmmaking. Held annually at the Javits Convention Center, attendees have the opportunity to explore an inspiring array of photography and imaging products and services – everything from image capture and color management to retouching and storage – all from the industry’s leading manufacturers.  The show also offers Seminars and intimate Master Classes taught by world-renowned experts that focus on cutting-edge innovations and techniques.
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