[dropcap]W[/dropcap]ell our title may exaggerate just a bit, but the enthusiasm, glamour, company presentations, exhibits and thousands of glamorous attendees, surely takes it to the top of the list for New York’s best trade shows. The IBS Show is co-hosted with the International Esthetics, Cosmetics and Spa Show.
To understand what this show is about, you can read the IBS Shows intro:
The International Beauty Show is the longest running, professionals-only beauty show in the nation. The show is for beauty professionals only and is not open to the general public. The show’s main objective is to educate, in effect opening new doors for beauty professionals.
The IBS New York 2012 show was the 95th year of continuous production of show. Over 50,000 salon owners, stylists, cosmetologists, colorists, estheticians, nail technicians, distributors, manufacturers and more attended this show. Today this industry continues to innovate new products and techniques to not only produce products to keep us healthy and beautiful, but do it safely without the use of harmful or damaging chemicals.
There is a growing trend at this show to create new product that were totally or at least partially organic in nature. People want to get away from chemicals that can, in fact, be harmful after prolonged use. This natural and organic theme has become obvious as you walk through this show viewing the thousands of products on display.
There are a number of stages at this show, but the main stage has some of the more exciting production shows. If we didn’t know it was a beauty show, showcasing hair styling and proper use of hair sprays, styling gels, curling irons, dryers, shears, brushes and apparel, we would think we were at a couture fashion show. All the models were glamourous, their hair and make-up impeccable and the stylists, well, they were more performers, then stylists.
These stages and exhibits offer attendees the latest hair styles, cutting and styling techniques and of course the latest products to help them keep on the cutting edge of the science and technology that drive the beauty industry.
You won’t see these professional stylists in your favorite hair salon, they are the stars of this industry and the audience knew exactly who they were. For us, not being beauty experts, but rather humble photojournalists that cover many trade and consumer shows for IPA and IMPress, we have to admit, this show is a true favorite of ours.
Companies like RUSK and others, have now gone formaldehyde and sulfate free and are producing many amino acid based products. Amino acids serve as the building blocks of protein and are important in keeping us healthy. Many products are now using natural ingredients like Keratin too. Keratin is the principle structural material making up the outer layer of human skin, hair and nails. We also have seen products using various oils found in nature. Morrocan oils for the hair, Argan Oil, coconut oil for dry skin and many other oils for so many other uses in the treatment of hair and skin problems.
The floor of the show is covered with many stages that thread the shows huge floor. This is a difficult show to cover because it is full of excitement and electricity and hundreds of thousands of beauty products. So as we have done in the past, we prepared a video that will hopefully offer you a glimpse at this show and the many exhibitors showing their products.
We would like to highlight a company that is a stand out amongst this crowded field. RUSK part of the Conair group of companies is a company known in fine salons and retailers that offer the best in health and beauty products.
Four years ago, while covering a past IBS Show, I purchased a few tubes of Rusk’s Gleam. I take it with me when I go for a haircut so my barber (yes I still go to an old fashioned barber) can use it when the cut is done. He loves it too.
Try some, it is a great hair product and it adds control, shine and is not heavy or messy. Being silver gray, I get more compliments now on my hair then I did when I was a young man and I can attest to the fact that it is because of this product that I do.
So it was natural for me to rush over to RUSK to find out what was new and exciting and I discovered plenty of new product from their new Being Sexy line to their new Deep Shine product line up. I hate to leave my old favorite Gleam, but just may have to give Deep Shine a try as well.
I had the pleasure of meeting RUSK’s VP of Marketing and Education, Heather Simmons and their Artistic Director Gerard Caruso who will talk about some of their new products, the RUSK culture, and an announcement that their founders Irvine and Louise Rusk will be returning to the company.
Since a picture is worth 1,000 words, I hope you will find our show video worth many thousands of words.