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MOVI – “Working In The Risk Zone”

Making Real Quality Wines On A Human Scale

“The difference in the quality of Chilean winemaking is in the people who produce the wine, who put their face in the bottle. . . not on the label, but who put their face in front of the bottle.”

– Francisco Gillmore., MOVI Co-Founder, Owner, Gillmore Winery & Vineyards

 

Behind each MOVI project is a strident individual (or individuals), who has worked long and hard against many odds. These wines are the fruits of their labor. MOVI member wineries do not work under management compromises or corporate governance. These are real people working on a scale that allows them to make wines through their individual passions.

MOVI members Courtney Kingston, Angela Mochi, Thierry Villard, & Felípe Garcia (from right to left)
MOVI members Courtney Kingston, Angela Mochi, Thierry Villard, & Felípe Garcia (from right to left)

 

Diversity & Passion

MOVI wines come from the North of Chile, from the Atacama desert region to Itata in the South. There is a superabundance of diversity, not only in the many wine regions of Chile, but in personalities of the winemakers themselves. Each project is the expression of a person who really is passionate about their wines.

 “MOVI helps the country to show something related to people making wine in a more human scale, people working with their soul. In each country you need to have both, big industry but also people who are working with the soul. MOVI helps all the small member wineries, but also helps the industry to show that Chile has a soul related to its wine.”
“MOVI helps the country to show something related to people making wine in a more human scale, people working with their soul. In each country you need to have both, big industry but also people who are working with the soul. MOVI helps all the small member wineries, but also helps the industry to show that Chile has a soul related to its wine.” – Daniella Gillmore MOVI co-founder, winemaker, Gillmore Winery & Vineyards

One of MOVI’s attractive features is that it provides a unified voice and suffrage for the modern day independent vintner in Chile.

“One voice is hard to be heard, but with MOVI we are heard. MOVI is about diverse voices sharing a passion for making small-lot wines from Chile.”

– MOVI Member Courtney Kingston, managing partner Kingston Family Vineyards

MOVIs work together. All for one and one for all. One MOVI member can present the rest of the group as if all the wines were their own. MOVIs are like modern day minute men ready, when necessary, to take up the fight to open a space for a new way of thinking. MOVI believes in thinking small in a trade that is very used to thinking big.

“We always invite small Chilean producers to come along with MOVI for tasting alternative wines with critics world-wide. Individual wineries are never emphasised, it’s always about the group. It’s that openness, that inclusiveness that has given MOVI credibility in front of certain journalists or certain magazines in the world. They like to be able to taste that way.”

– Derek Mossman Knapp, MOVI co-founder, Independent vintner, Garage Wine Co.

This unique openness and inclusiveness and the MOVI style of doing things has caught the interest and attention of a multitude of top wine reviewers and industry press.

 “ Being a MOVI member has given us the opportunities to show our wines to the world and to get to important people in the wine business and magazines. It would be very difficult for a small Chilean producer to get the attention of a Wine Spectator or Robert Parker.” - Constanza Schwaderer, MOVI co-founder, winemaker, co-owner Garcia + Schwaderer Co.
“ Being a MOVI member has given us the opportunities to show our wines to the world and to get to important people in the wine business and magazines. It would be very difficult for a small Chilean producer to get the attention of a Wine Spectator or Robert Parker.” – Constanza Schwaderer, MOVI co-founder, winemaker, co-owner Garcia + Schwaderer Co.

 

Solidarity & Suffrage

The concepts of solidarity and suffrage extend not just to small producers and the MOVI members, but also to many local communities where they work. One example of “giving back” and helping to support locals is MOVI’s cooperation with the ploughman farmers of Sauzal, in the Maule Valley. MOVI winemaker Derek Mossman Knapp of Garage Wine Co. has been successfully working with local ploughman vineyard growers to make fine wines for export from 100 to 500 year old vines.

Ploughman farmer's wife at their property in Sauzal, Maule, Valley, Chile
Ploughman farmer’s wife at their property in Sauzal, Maule, Valley, Chile

“The interesting aspect of ploughman farmers wines is that these were lost, made into jug wines for decades, and now we are making fine wine using the same grapes and the same vineyards that have been re-trained and re-purposed towards making fine wines for export. Working with the same families, working with the same methods of ploughing by horse, turning the earth over in the wintertime to keep the moisture in the soil and then packing it in so it makes it through a long hot Maule summer.”

– Derek Mossman Knapp, MOVI co-founder, Independent vintner, Garage Wine Co.

It is a common belief in the winemaking community that “vines, like poets, produce their best when they must struggle for survival, that they must be made to suffer.”

Derek Mossman Knapp, MOVI co-founder, Independent vintner, Garage Wine Co.
Derek Mossman Knapp, MOVI co-founder, Independent vintner, Garage Wine Co.

MOVI producers like Derek Mossman Knapp and Andrés Sánchez Westhoff practice dryland farming techniques in Maule. Dryland farming is an agricultural technique for non-irrigated cultivation of drylands. The real importance of a relatively nutrient-deficient topsoil is to encourage the vine to establish a deep root system, to extract nourishment from the top soils and to insure against drought.

Rudi Goldman Author
IPA Staff ID: 06740 – “I am passionate about covering industry events and creating video promotions and features relating to wine, gastronomy, leisure, culture, travel and tourism.” As former Hollywood producer, director and videographer, I’ve lived and worked in Europe since 1990. I am the owner of communications company Media in English, based in The Netherlands and have Dutch citizenship. My 30+ years as a communicator and video maker, as well as my media training work at Media in English, has given me a unique understanding of the perspectives on both sides of the Atlantic. My work includes the production of many successful and award-winning television programs from Los Angeles, New York, London and Hilversum.
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Rudi Goldman Author
IPA Staff ID: 06740 – “I am passionate about covering industry events and creating video promotions and features relating to wine, gastronomy, leisure, culture, travel and tourism.” As former Hollywood producer, director and videographer, I’ve lived and worked in Europe since 1990. I am the owner of communications company Media in English, based in The Netherlands and have Dutch citizenship. My 30+ years as a communicator and video maker, as well as my media training work at Media in English, has given me a unique understanding of the perspectives on both sides of the Atlantic. My work includes the production of many successful and award-winning television programs from Los Angeles, New York, London and Hilversum.
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Comments (12)

  1. This video film gives you a short but dynamic, clear and honest vision of what the MOVI group actually is: the NEW CHILE. I had the chance, pleasure and honour to visit some of the MOVI members… They are all different, with a unique personality, experience, vision on winemaking and of course their own ‘terroir’. But all of them share the same passion, the same pride to be a real vigneron / wine grower / viñatero … and the same will to enjoy life, have fun and share their passion and love of wine and life. This video film is a wonderful testimony. Thank you so much, Rudi Goldman for this piece of art… Highly recommended, the MOVI Movie… ***** Christian Callec via Facebook

  2. Rudi…There is an excellent story here…the visual quality is superb…breathtaking views…from a part of the world not many get to see. Thank you for sharing this with me…The MOVI Movie is a remarkable story.
    – Mark Norman, President World Wine Marketing, Greater New York City Area

  3. Wine is truly made of dreams. . .

    Filming pioneers domesticating a new terroir is an incredible opportunity to show the world that only passion creates movement and action.

    In this film, Rudi Goldman transcends his passion with the passion of the MOVI winemakers. Due to the complexity of wide a range of factors, bringing the best from a terroir is a winemaker’s daily challenge that only people with passion can achieve.

    As Francisco Gillmore says in the film, ‘the difference is in the people who produce the wines.’ Thanks artists, for sharing your talents with us.

    Christian Briard, http://www.champagnechristianbriard.fr

  4. Masterful production! Rhythm, exciting visuals helped encapsulate a lot of information into a magnetic film. The film reinforces the theme of family-owned vineyards’ passion for wine and the hope future success in the market as a collective. Spokespersons were well coached. Represents Chilean wine country beautifully. Congratulations! – Janet Smiljanic

  5. Fantastico !!!! Great job, Thanks for all your passion and vision over this project !!!! Beautiful work !!!!!
    – Andrés Sánchez Westhoff, Winemaker, Gillmore Winery & Vineyards?

  6. “This video does a great job of capturing the spirit and focus of MOVI, Chile’s Movement of Independent Winemakers — a great view into what’s new and dynamic in Chile winemaking today.” – Andy Pflaum -Kingston Family Vineyards, technology startup executive and advisor?

  7. Rudi, thanks a lot for the video you made. It´s so amazing that you managed to capture and show the true essence of MOVI – Angela Mochi – Co-Owner Attilio and Mochi

  8. The video is great! I like it a lot! – Felipe Garcia, Winemaker, Co-Owner Garcia + Schwaderer Co.

  9. It looks like you’ve captured the essence of some true innovators in the wine business. I liked the point that, more than good grapes, it takes good people to make a good wine. – John B Stevens?

  10. It is all about what we import from Chile.
    Small Boutique winery, concept of making human scale not mass product.
    I’m very proud of being a MOVI ambassador in Korean market.
    In addition to, most people on Film are my friends.
    Cheers! – In Suk Chung via Facebook?

  11. Excelente !!!!!! Amigo Rudi – Cesar Opazo Vargas General Manager
    Caliboro Estate

  12. Great stuff, Rudi! You remain the man! When you see the name MOVI, you know you’re getting great wine. And when you see the name Rudi Goldman, you know you’re getting a great wine movie! – Josh Pachter?

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