August 16, 2012



Tamron SP 24-70mm F/2.8 Di VC USD (Model A007), the world’s first1 full-size high-speed standard zoom lens with built-in image stabilization wins EISA European Lens 2012 – 2013 Award

August 15, 2012, Commack, New York – Tamron Co., Ltd. (President & CEO: Morio Ono / Headquarters: Saitama City), a leading manufacturer of optical equipment, announced that the European Imaging and Sound Association (EISA) has presented its European Lens 2012-2013 award to the Tamron SP 24-70mm F/2.8 Di VC USD (Model A007). This lens is the world’s first[1] full-size high-speed standard zoom lens equipped with VC (Vibration Compensation)[2]image stabilization. The lens also incorporates Tamron’s USD (Ultrasonic Silent Drive)[3] and has resolution at the top of its class.

Excerpt from the Award Citation of the EISA Jury

“With the 24-70mm F2.8 Di VC USD Tamron has managed to come up with a seriously attractive lens for anyone using a full frame SLR camera. This is a large-aperture standard zoom featuring image stabilisation, silent autofocus and sharpness that easily matches the demands of today’s high-resolution cameras.

Tamron’s 24-70mm F2.8 is also a sturdy and well-built lens with rubber seals protecting it in moist or dusty conditions. It truly feels like a professional lens and also performs like one when autofocus, image stabilization and image quality is concerned. A lens to rely on, whether you are photographing for a living or simply for pleasure. “

[1] For high-speed standard zoom lenses compatible with full-size SLR cameras. Current as of June, 2012. (Source: Tamron).

[2] VC (Vibration Compensation) is Tamron’s proprietary image stabilization mechanism. The Sony mount does not include VC, as Sony digital SLR bodies include image stabilization functionality. The Sony lens is designated as “SP 24-70mm F/2.8 Di USD”.

[3] USD (Ultrasonic Silent Drive) is Tamron’s proprietary ultrasonic motor drive.

EISA Awards

The European Imaging and Sound Association (EISA) presents awards each year to products judged to be the best in photographic, audiovisual, and video product categories. A panel of editors from over 50 leading imaging, sound, and electronic industry magazines in 19 European countries review and vote to determine the leading products on the market. This honor marks the 14th time a Tamron lens has won an EISA Award, the 7th consecutive year since 2006.

Tamron Lenses that have received the EISA Award: Since 2006, Tamron has won an EISA Award seven years consecutively

About Tamron

Tamron is a recognized leader in the manufacture of precision optics, offering a broad selection of meticulously engineered interchangeable lenses for professional photographers and photo enthusiasts. Founded in 1950, Tamron’s passion for innovation brought forth the ground-breaking development of mass-produced hybrid Aspherical elements, giving way to enormously popular compact, wide-range zoom lenses.

Dynamic research and development, committed to advanced optical engineering, has produced a stream of award-winning Tamron lenses and defined the All-in-One zoom lens category, exemplified by 2010’s 18-270mm Di II VC PZD. Astonishingly compact and lightweight, this 15X zoom features proprietary VC (Vibration Compensation) technology, effectively counteracting image-degrading blur caused by camera shake along with a fast, quiet PZD (Piezo Drive) autofocus mechanism. Tamron lenses deliver a superb fusion of performance and value, enabling today’s high-resolution digital SLR cameras to perform at their peak.

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Editors Note:  Current Street Price: $1,299

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