Editorials

March 8, 2013

Will Hedge Funds Advertise During the Super Bowl?

More articles by »
Written by: Evan Rapoport
Reposted From: Value Walk

Every year, millions of Americans tune in to the nation’s biggest sporting event: the Super Bowl. Virtually every industry has used the Big Game to promote its products and services.

Every industry except for hedge funds, that is. For better or worse, viewers shouldn’t expect that to change next year — even if the JOBS Act makes it possible.

hedgeco

“I don’t think you’re going to see that at all,” Evan Rapoport, CEO of HedgeCo Networks, told StreetID. “In fact, I think what you’re going to find is very targeted types of advertisements. They’re going to really want to appeal to only those that are qualified and allowed to invest.”

One of the drawbacks of advertising on TV (during a sporting event or regular programming) is that 99 percent of the people watching will not even be allowed to legally invest in the fund.

“Putting up a billboard is pretty ineffective in that manner in that you’re just not targeting the right audience,” said Rapoport.

In providing an example of a more targeted approach, Rapoport pointed to his own site — HedgeCo.net. “Let’s say someone is on HedgeCo.net and is searching for a certain fund on our database,” he said. “[One] that is worth more than $25 million, has less than five percent draw down, and produces over 10 percent return. Prior to potentially getting their answer through our database, maybe they get a pop-up ad of a fund that does meet that criteria. That’s fairly targeted.

“You may also find hedge funds advertising at golf events where they know the mass affluent attends. Doing promotional campaigns that are, again, optimized and targeted toward the financial industry.”

Don’t expect to see commercials on any of the mainstream TV networks either. “Maybe on CNBC, but again, even then I don’t think you’ll really see commercials,” said Rapoport.

However, you might see the hedge fund managers come out of their shells.

“You often don’t see a lot of fund managers on networks,” Rapoport added. “Often you’ll see people that work at funds, but not a lot of fund managers. The reason is because if they were to say something about their fund that could be misconstrued as advertisement, they would be sanctioned by the SEC. I think once this passes you’ll find fund managers going on TV and discussing not only their posture on the marketplace but their fund and how it’s performing and their strategy.

“So while it may not be an overt or blatant advertisement, you can at least talk about your product. I think you’ll see a lot more of that, and I think it will be a huge benefit to the industry.”


Did you enjoy this article? If so, please click on our Facebook Like button and visit our page on FB too.

Interested in becoming part of our IMPress Staff? Would you like to cover major trade shows, concerts, sports and travel and have your articles appears on IMPress just like the ones you have just read?

If you would, then visit our main site at internationalpress.com and find out how.

Subscribe To Our Feed and be alerted to our new articles by email.

Print Friendly, PDF & Email
Share


About the Author

Evan Rapoport
Evan Rapoport

IPA Staff ID: 06135 • I am the CEO of Hedgeco.net a web based portal delivering vital Hedge Fund information to thousands of members and visitors each day. Our reports appear on Google and a number of other web sites that we syndicate to as well. I have appeared on CNN and have been interviewed and quoted in a number of newspapers, magazines and web sites.

I travel internationally meeting with top executives and industry leaders and this gives me a great opportunity to publish fresh content on both our site and on the IPA sites. I also cover many events and shows in my travels including concerts, trade and consumer shows and other media events.






 
 

 
Offenbach's 'Les Contes d'Hoffmann at the MET Opera, 2017-18 Season

‘Les Contes d’Hoffmann’ Production for the MET Opera 2017-18 Season

The current Metropolitan Opera production of Les Contes d'Hoffman from composer Jacques Offenbach (1819-1880), is expertly performed by an outstanding cast and the MET orchestra, led by conductor Johannes Debus. This production...
by Ellen Gilmer
0

 
 

PhotoPlus 2017 Hot New Gear You Want To Own

About The Show New York….PDN PhotoPlus International Conference + Expo’s started in 1983, and is the largest photography and imaging event in North America. The show features over 100 educational seminars, Photo Wal...
by Len Rapoport
0

 
 

Stop Spam In Its Tracks – Get SpamArrest!

What Is SpamArrest? If you are like me you have found that the spam in your email box is getting worse and worse almost daily.  Of course for most of us that have a computer, iPad and smart phone, it is even worse.  A...
by Len Rapoport
0

 

 
copyright © 2013 Rudi Goldman All rights reserved

Bodega Nanni: A Family Tradition

An insightful story of a passion for natural winemaking by a small Argentine producer with over a century of family tradition. My wife and I first discovered the delightful taste and aromas of Torrontes wine in the cafes and r...
by Rudi Goldman
1

 
 

Tamron’s New 100-400mm F/4.5-6.3 Di VC

Tamron announces the development of a new ultra-telephoto zoom lens with superior image quality, advanced features and lightweight, compact design 100-400mm F/4.5-6.3 Di VC USD (Model A035) September 15, 2017, Commack, New York...
by Len Rapoport
0

 

 

QuickChek Festival of Ballooning 35th Year Best Ever

  ” The QuickChek Festival Ballooning Best Ever” is the largest summertime hot air balloon and music festival in North America and is the premier family entertainment attraction in New Jersey and took plac...
by Len Rapoport
0

 



0 Comments


Be the first to comment!


You must be logged in to post a comment.


 
%d bloggers like this: